Video Campaign – Free Diving in Borneo
Emmett was invited by Corona to travel somewhere in the world, and share a story through the experience and a short video about something he’s passionate about. The marketing team loved his idea to bring a talented and high-profile group of friends, creators and divers together to share an epic journey to Borneo where they created a stunning free diving video, and shared the journey with their followers.
Results
- Two, 3 minute videos. One creative piece about free diving, and one behind the scenes.
- Sustained, high engagement of the group’s followers for the duration of the trip. For just Emmett alone, during the week he had over 3 million impressions on his Instagram account.
- Final video it was viewed over 2 million times through multiple channels.
- Retention rates of 69% vs the industry standard 29%.
